Logo development

     What I about creating a logo.  At first I thought that all I would have to do is put down a name or initials and some form of art and you should have a logo.  So that's what I did about 30 times.  I tried circles and squares for the name, full name then initials and all combinations that I could think of, and that was the easy part.  The hard part was trying to discover what represented me,  I went around in circles literally and figuratively, finally settling on a rectangle of blue for the sky and water with the lettering in green for the earth.  It at least has some of the natural symbols that I thought would be the most appropriate for me.  

      The discovery that was most important about trying to create a logo was trying to represent yourself or anything else as a symbol, is much more difficult than you would assume.

      The videos where the process was real and the outcome of great significance to the companies involved, we got an inside look into the time consuming process of producing a logo.  The design team also went around in circles trying to represent a progressive company with  letters and some art and sometimes you don't if the results you achieved hit the mark or not until you put it out there for the public to see or in the case of the squeeze bottle use.

module 4 art techniques

Creating a value scale with a pencil was a very good exercise showing the varied use of how one medium such as the pencil can create many different looks and shades.  When I was making the scale I found that I had to work from both sides of the scale in order to tell what shade I needed in the center squares.  I don't have a lot f experience working with different types of paint but I found that the acrylic paint dried quickly and it was best to move along. But in general was a more interesting experience than debating the concept of aesthetics.
    
 The good part about pencil is you can doodle and erase if necessary, with paint you are all in, at least for that session but just getting my hands dirty with paint was kind of exciting.

 In creating these studies I discovered how much prep work can go into an endeavor. It is not just sitting down and creating but in general knowing where you want to go, colors or shades to use, paper and how much time you have to work.


  Seeing the general process of an artists set up and production of art is a window into the nuts and bolts of a piece of art.

Module 3

Color and it's effect on emotions,  Primary colors seem to have the greatest emotional effect on a painting in an intense red creates a strong reaction sometimes of rage, or blood red eluding to violence.  Yellow creates an intensity, in contrast lighter values of a color give a softness and less or more subtle reaction to a scene.

The use of light and darkness to elicit the first impression of a painting if the colors are light the first reaction is that the picture is happy or light hearted whether it is or not.  A painting with darker coloring will give the impression of a negative, this is not always the case, consider Tanner's "The Banjo Lesson" it is softened with the pale blue and yellows, but the initial emotion is that the scene is not a happy one, though it is.

From the Color video the most significant impact was how much the emotion of June's painting changed when she changed the color of the women in the window from dark blue to soft red and orange, the blue figure did seem almost violent where the softer tones made the whole scene more light hearted

In the coloring of the paintings by Goya the dark colors elicited an immediate negative or a feeling of foreboding, I know the scenes were meant to make people have an emotional response and think about the nature of the depiction, they were very successful in there intent.  

Module 2

        Watching the video I was surprised to learn that Aesthetics has been a field of study for thousands of years.  I thought that aesthetics were how things appeared or appealed to our senses, especially sight.  Today you will hear phrases such as aesthetic value or appeal,  the conditions for Yea or Na are based on the general consensus established over much debate and through thousands of years.  We can guess what Plato's stance would be on the apparent  controversy over the new Sports Illustrated edition, a continuation of the same debate.
        Leonardo Alberta described aesthetics during the neo-classical period as containing proportional , symmetrical, and orderly.  I believe that is a central tenant to today's idea of aesthetic appeal.  I though would have to agree with Kant that most anything can be made attractive except, even rape and pillaging.

first blog

1) Creating the gmail account was not difficult, creating the blogger account was fine while following the directions, getting back to the blogger account was more confusing but should be good now.


2) I expect to learn much more about the production and perception of art than I new existed.


3) My first online class, my computer navigation skills are marginal and so it has taken me a bit to get going.

module 2 film reviews

I seem to have lost the draft of my first blog so I will try again.

     In the first video " Philosophy of the Arts "  there was a robust discussion of what already was, art who's visual or aesthetic value was being debated had existed before the discussion. The most famous of thinkers debated what was aesthetic in philosophical form, I agreed with the neo-classical architech  Leonardo Alberta that aesthetic appeal is based in symmetry, proportion and order.  I agree with the 18th century English assertion by Hutchinson that art is inate, not with the notion that it can only be understood by those with proper training or knowledge.
     Ramachandran supports the opinion of Alberta with very simple explanations and examples he was also very entertaining and so kept mine and the audiences attention and was able to get the message across.