What I about creating a logo. At first I thought that all I would have to do is put down a name or initials and some form of art and you should have a logo. So that's what I did about 30 times. I tried circles and squares for the name, full name then initials and all combinations that I could think of, and that was the easy part. The hard part was trying to discover what represented me, I went around in circles literally and figuratively, finally settling on a rectangle of blue for the sky and water with the lettering in green for the earth. It at least has some of the natural symbols that I thought would be the most appropriate for me.
The discovery that was most important about trying to create a logo was trying to represent yourself or anything else as a symbol, is much more difficult than you would assume.
The videos where the process was real and the outcome of great significance to the companies involved, we got an inside look into the time consuming process of producing a logo. The design team also went around in circles trying to represent a progressive company with letters and some art and sometimes you don't if the results you achieved hit the mark or not until you put it out there for the public to see or in the case of the squeeze bottle use.
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